Why is becoming disability inclusive an opportunity?

Making your business accessible to people with disabilities is simply good business. Accessibility and inclusion ARE the law, but here’s what you may not realize…

Studies have shown for some time now that organizations that embrace & engage customers, job candidates & employees with disabilities enjoy the following financial benefits:

Why?

So why would marketing to people with disabilities (PwD) increase revenue by 28%?

• 20-25% of Canadians live with a visible or invisible disability, our largest and fastest growing minority by far
• We have purchasing power worth $55 billion annually in Canada and $1 trillion globally, and
• We influence the buying habits of family, friends & neighbours as well

If you’re not accommodating customers with disabilities you may as well stand at the door of your shop and turn away every 4th or 5th customer. How would that impact your daily volume?

And why would hiring PwD double net income and boost profit margins by 30%? There are a whole host of reasons but here’s a start:

• PwD tend to take less risks so health & safety costs are lower
• Our absenteeism and turnover rates are lower, and
• We have a positive imact on company culture and employee morale, driving productivity and profitability

If you’re not recruiting from and marketing to this massive untapped population, you’re losing out on manpower, suppliers, sales and revenue. Can you afford to leave that much business on the table?