Inclusion and Accessibility in the Digital Space

Inclusion and Accessibility in the Digital Space

Inclusive and accessible design is a key component for UI and UX. Reaching a broader audience in a way that is effective and meaningful requires considerations of a spectrum of user types, backgrounds and capabilities. Inclusive design is one of those things that you...
How to Market to People with Disabilities

How to Market to People with Disabilities

The latest smart phone. A new outfit. A great meal. People with disabilities want the same products and services as everyone else — but we’re often overlooked when it comes to advertising. That’s why smart marketers identify people with disabilities as a viable target...